Before you get started on your game’s marketing campaign, you need to write a game proposal. This is basically a business plan for your game that outlines what your game is, who is going to play it, why people will want to play it, and how much you plan to charge for it.

The Benefit of having a Game Proposal

It’s a good idea to do this even if you are self-funding your game because it will help you get organized and help you keep your eye on the ball throughout the process. It will also help you get funding if you decide to go down that path. 

Investors like to see that you have a clear understanding of what you are doing and why you are doing it. There are a few other things to keep in mind when writing a game proposal.

Preparing Your Game Proposal

Make sure to include all of the relevant details, like your target audience, the platforms you plan to release on, and how much the game will cost to make.

You should also make sure to include a marketing strategy that outlines how you plan to bring your game to the right people.